Featured Account: All the Right Notes
My name is Nicky Allen and I have a business called All the Right Notes.
I moved to Devon in June 2005 with absolutely no plans to set up a marketing company having been involved in marketing for many years previously and planning a change of career. However, this area is packed with independent businesses many of which, understandably, don’t have a dedicated marketing professional on the books. When I met people and the subject of what I used to do came up I found myself being asked to help with all sorts of interesting bits and pieces. At that point, I set up All the Right Notes and never really looked back. In 2010 I was asked to become Marketing Manager for Babbacombe Cliff Railway, a voluntary role which I have thoroughly enjoyed. Spreading the word about such an important historic attraction is an honour and we’ve had an incredible time promoting the railway and the fabulous Oddicombe Beach culminating in a record-breaking year in 2016 when over 120,000 people travelled with us.
Babbacombe is a lovely location, brimming with attractions, bars, restaurants, spectacular scenery and beaches. I have been lucky enough to meet some incredibly enthusiastic and energetic people and together we have worked on all sorts of projects that I am very proud of.
Since moving to Devon I have acquired many new skills. I have organised events ranging from small, fundraising functions and evening beach parties to the five-day Babbacombe Festival which attracted thousands of people to our Festival Marquee on Babbacombe Downs. Needless to say, I’ve not done these alone but worked with great team-mates, local suppliers, entertainers etc. I have also gained wide experience of the hospitality industry working for various bars and restaurants in the area offering marketing expertise, event and function management as well as assisting with recruitment and customer service. I have also discovered a personal passion for photography, inspired by the great scenery all around me.
Marketing, and successful business generally, is all about communicating – the right message to the right people at the right time. Decide on your message, agree it and stick to it. The way to gain people’s confidence is to be reliable. If you say you’re going to do something, do it and do it as well as you possibly can.
To follow what All the Right Notes is up to or, if you’d like to take a look at some of my photography, please feel free to follow me on social media.
Or check out my website at www.alltherightnotes.co.uk