Guest Blog: Target Audience Vs Hours
We all hear this term social media, and a lot of us still don’t understand what it means. Social Media is not just about shouting out about buying your product it is about building relationships with your clients and using that relationship to help deliver a solution to the client’s needs.
Social Media isn’t just about Twitter it is about using a range of different platforms to help increase brand awareness and provide some opportunities for your target audience. During my day job as web developer and marketer I see countless people using the localised hours to help promote their business, myself included.
However, taking part in these localised hours, although a great way of building up a follower base, one big questions remains, are these people simply following me because I’m following them during a localised hour or are they actually interested in my product or service? More importantly will they convert to an actual paying customer?
For some of the well known businesses within the local area they probably do get people coming in saying I saw your tweet on Twitter, but it is also possible that these people may already know that these businesses are there and the tweet reminds them to go in and buy that coffee or that product etc.
Ultimately, what we’re driving at here is do the twitter hours provide a localised source of twitter followers which are relevant to my market? Twitter has always been known for its incredible reach and you only have to put a tweet up to see that someone from the Caribbean has given you a follow, not exactly local and not your target audience and the chance of conversion is nil.
We’re not saying not to take part in your local hour, they are a fantastic way of getting your name out there with the locals, however don’t expect every follower you get to convert to a paying customer.