New PR agency sets its sights on supporting local businesses
A former Plymouth University student has set up his own PR agency, with the intention of helping local businesses recover from the current economic downturn. David Sanders, 42, has spent over 20 years working in the communications industry for the likes of Princess Cruises, Transport for London and the Olympic Delivery Authority, having initially completed a Marketing degree at Plymouth.
Now based in neighbouring Dorset, he has recently founded the agency ‘PR42’, which offers a raft of services including a ‘no coverage, no fee’ option. For anyone who takes advantage of this offer there will be no payment due to PR42, unless press coverage is published in pre-agreed media.
The agency can additionally be hired for longer periods of time, on a contract basis for one-off events and projects, or by the day.
PR42 ‘aims to be as flexible as possible’ and offers complementary services including media liaison, event management, copywriting and crisis communications. Also on offer is a PR ‘Power Hour’, where a consultant will give feedback and ideas on a business’ new or existing publicity plans in a shorter 60-minute session.
David said: “If it wasn’t for Plymouth University I wouldn’t be where I am now, so I will always be grateful to everyone there for their support and encouragement. As such, I’m determined to put into practice what I’ve learnt for the benefit of local businesses. Anyone looking to raise their profile and give themselves a boost at this difficult time is welcome to get in touch.
“Given the devastating effects of Covid-19 we’re aiming to be as flexible as possible in terms of both what we offer and the prices we charge. We thought the ‘no coverage, no fee’ option would be particularly appealing at this time, as it’s a risk-free choice for those who select it. If we get press coverage for a business then their profile and bottom line get a boost; if we don’t then there’s no cost to them.”