Make Torbay the UK’s Premier Destination, have your say

Make Torbay the UK’s Premier Destination, have your say

Torbay Council together with the Torbay Development Agency (TDA) want to hear your views on the new English Riviera Destination Management Plan which outlines the Council’s vision for Torbay to be the UK’s top visitor destination and boost the economy.

A survey is being launched to ask local businesses, residents and other stakeholders if they agree with the proposed plans.

The plan, has three objectives including:

  1. Recover – return to the 2019 spending and visitor levels by 2024
  2. Grow – Achieve an additional £75m of tourism spending and 1,500 new full-time jobs by 2027
  3. Re-balance – more sustainable visits with 40% of visits being from October to March (currently the figure is 35%).

These three objectives will be met by the application of the following 4 key themes:

  1. Food and Drink
  2. On the Water
  3. UNESCO Global Geopark
  4. Culture and Events

Darren Cowell, Deputy Leader of Torbay Council said:

“We want Torbay to be the premier resort in the UK, with a vibrant arts and cultural offer for our residents and visitors to enjoy; where our built and natural environment is celebrated and where we play our part in addressing the climate change emergency.”

Councillor Swithin Long, Cabinet Member for Economic Regeneration, Tourism and Housing said:

“The Destination management Plan takes a holistic view of what needs to happen in the Bay to achieve its objectives, with seven main areas identified. These are public services (including open spaces); visitor accommodation; towns, public realm and their connectivity; sustainable tourism; skills and careers; research and insight (continually monitoring views of businesses and visitors); and growing business tourism – including rebuilding and growing the opportunities for regional/national association conferences.”

The Vision for the English Riviera Destination Management Plan

It’s time to refresh and reposition the English Riviera as the UK’s premier holiday resort of the future. With a unique heritage encompassing the three towns of Torquay, Paignton and Brixham each offering a different coastal experience, set within an exceptional natural environment, the English Riviera is so much more than the sum of its parts.

Combining traditional and contemporary, we have a bright future. The English Riviera can offer the best of the seaside, outstanding seafood, exciting activities on and off the water, authentic cultural events and experiences and a globally significant UNESCO Global Geopark designation that runs like a golden thread through the entire visitor experience.

The consultation closes at midnight on the 5th July 2022. To have you say visit this webpage.

If you have any question about this consultation then you are encoraged to reach out to [email protected]

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