Boost News Desk | Sep 22, 2022 | 0
Boost Torbay in new logo and brand guidelines launch…
You will have noticed that BoostTorbay.com and our social media profiles have a brand new logo.
It’s cleaner, fresher, flatter and sees the end of the swoosh. Some of you may ave already noticed the change, as it was done in the early hours of this morning, 2nd January 2019.
It has been near on 6 years since #BoostTorbay, with its well known rocket and swoosh launched onto the social media scene.
#BoostTorbay started out life solely as a hashtag on twitter, simply re-tweeting tweets that contained #BoostTorbay, one of the very first hashtags in Torbay to do so.
Boost Torbay has gone from being a simple hashtag to rapidly becoming one of the go to websites for information relating to Torbay.
Over 21,000 visitors in 2018
In 2018 the flagship website, BoostTorbay.com saw over 21,000 visitors with events being the major trigger for using the website. Local businesses on the directory were also viewed as was local news.
Due to its overwhelming visitor success throughout 2018, the founder commissioned Dot Design Media to give the Boost Torbay logo a much needed refresh.
The new logo and brand identity is live and can be seen on our social media profiles as well as related websites.
A cleaner typeface
The font used within the logo is Gotham Bold, broken up with the rocket cleverly integrated into the logo.
Gotham Bold is a Sans Serif font which is freely available to use and can be downloaded from FontsGeek.com.
The implementation of Gotham Bold has made the logo easier to read, cleaner and simple to follow.
Social Media Icons
Along side the main Boost Torbay logo designs were also created for the websites social media profiles and sister website Boost Plymouth.
The icons focus on the hashtag, #BoostTorbay, as the driving force to help promoted local businesses and news within the Torbay and South Devon area.
Introducing Boost Plymouth & Boost Digital Media
BoostPlymouth will focus on serving the people of Plymouth and the surrounding areas with local news, events, updates and more. Along side the website you can also follow #BoostPlymouth on Twitter, Instagram and Like their page on Facebook.
Harness the power of local media
Alongside the new Boost Plymouth website, Boost Digital Media has been launched a website that focuses on providing a commercial element to the Boost Network.
Boost Digital Media will enable local businesses to utilise the power of Boost Torbay and its related websites to drive traffic to their website, business or event.
This can be done through a variety of services including sponsorship of some of our weekly posts, long term content partnerships, tailor made campaigns that engages our audience and more.
To find out more email [email protected]