Go Bananas at the Mailchimp for Business Workshop, Torquay

E-mail marketing is getting more difficult, SPAM filters, GDPR and not to mention the dreaded subject line.

The truth is people are very wary about what they are signing up for, they are becoming increasingly protective over their personal information.

However despite these challenges there are still wins to be had, with this workshop we will show you how you can use Mailchimp to really give your email marketing the boot in 2019.

We will dive right into the online platform and by the end of the day you will have sent your very own email marketing campaign.

Areas we will cover

Morning

• Building an Audience Base – we will look at how you can start to build an audience via your website, social media and current customers
• Segmentation, we will look at how you can then segment your audience into groups, depending on a variety of variables
• Autoresponders – should you have one
• The campaign types and how to use them
• Templates
• The Lists
• Personalisation of your email marketing
• A/B testing

Afternoon

• Live data
• Reporting and Analytics
• Minimise being caught in the SPAM traps.
• MailChimp and Instagram
• Creating your first email marketing campaign, a practical assignment where you will create a campaign to send to your audience

and a whole lot more

Get set for a one day full workshop on Mailchimp, looking at everything from the basics, intermediate all the way through to the advanced and beyond.

We’ll cover both the paid and the free versions so you really can get a full comprehensive understanding as to how Mailchimp works and how you can get the most out of it.

You will also be able to get the burning Mailchimp questions asked and answered on the day along with networking with like minded individuals.

Lunch

Did we mention that lunch is provided with our compliments, and includessandwich buffet; freshly prepared sandwiches on white and wholemeal bread including meat, fish and vegetarian fillings served with chunky chips followed by fresh fruit skewers.

Both still, sparking water will be available along with filtered tea, coffee and biscuits.

Parking

We are pleased to provide you with complimentary parking, subject to spaces being available.